"How Much Can I Make?"
137 Earnings Claim Statements
The single most important task for a prospective investor is to prepare a realistic cash flow statement that accurately reflects the economic potential of that business. "How Much Can I Make?" is an invaluable insider's guide that details historical sales, expense and/or profit data on actual franchise operations, as provided by the franchisors themselves. Whether you plan to franchise or start your own business, these actual performance statistics will ensure that you have a realistic starting point in determining how much you can expect to make in a similar business.
One hundred thirty-seven Earnings Claim Statements in their entirety are included for the three major franchise industries. Thinking about starting a fast-food outlet? Enclosed are 16 examples, including McDonald's, Manchu Wok and Popeye's Chicken & Biscuits, of how you might expect to perform. How about a maid service—examples including Molly Maid and The Maids. How about a printing franchise—there are 7 examples, including Alphagraphics, Minuteman Press and Sir Speedy. Auto services - see AAMCO, Meineke, Valvoline or any of 11 other franchise opportunities.
It would be a colossal mistake to arbitrarily assume that you will generate $80,000+ a year in profits from your new business, simply because you have a good "feel" for the business and are willing to work hard. Your chances of reaching your goal are greatly enhanced by taking full advantage of the thousands of franchised operations that are the underlying basis of the franchisor-provided data. As a result of reviewing these historical results, you will gain invaluable insights into the true economics of running a franchise, or your own small business.
Because publication of earnings claim statements is at the sole discretion of franchisors, only 15–20% provide this critical information. "How Much Can I Make?" includes roughly half of the total universe of earnings claim statements available. Any serious prospective investor would be short-sighted not to fully exploit this extraordinary resource.
About the Author
Robert Bond is the leading authority on the exceedingly complex franchise selection process. His previous publications on franchising include Bond's Franchise Guide (15 Editions), "How Much Can I Make?" (4 Editions), Franchise Opportunities Handbook (prepared for the U.S. Department of Commerce), Franchising: The Bottom Line, Bond's Top 100 Franchises, the Top 50 Franchise Series, Minority Franchise Guide (2 Editions) and the International Herald Tribune International Franchise Guide (2 Editions). Several other industry-related publications are in process. Since receiving his MBA from Stanford University, Bond has over 30 years of diversified business experience and an extraordinary record of achievements. He has spent much of the past 19 years focusing on the franchising industry. As an author, lecturer and consultant, he is regarded as one of the industry's most knowledgeable and widely quoted spokesmen.