"How Much Can I Make?"

2005 Ed.
Publisher: Bond/Lee/Woo/Louie, Source Book Publications Pages: 368 pp. Publication Year: 2005 Category: Books Price: $29.95 Weight: 3.0 lbs. Format: Paperback

116 Earnings Claim Statements

The single most important task for a prospective investor is to prepare a realistic cash flow statement that accurately reflects the economic potential of that business. "How Much Can I Make?" is an invaluable "insider's guide" that details historical sales, expense and/or profit data on actual franchise operations, as provided by the franchisors themselves. Whether you plan to purchase a franchise or start your own business, these actual performance statistics will ensure that you have a realistic starting point in determining how much you can expect to make in a similar business.

One hundred sixteen Earnings Claims Statements in their entirety are included in this exhaustive study. Thinking about starting a fast-food outlet or restaurant? Enclosed are 45 examples (including Cousins Subs, Dunkin' Donuts, McDonald's and Wing Zone) of how you might expect to perform. How about a retail franchise—there are 17 examples, including 7-Eleven, Baby USA, GNC, Merle Norman and Party America). How about service franchises—54 earnings claims statements are provided, including AlphaGraphics, i9 Sports, Meineke, Money Mailer and Studio 6.

It would be a colossal mistake to arbitrarily assume that you will generate $80,000+ a year in profits from your new business, simply because you have a good "feel" for the business and are willing to work hard. Your chances of reaching your goal are greatly enhanced by taking full advantage of the thousands of franchised operations that are the underlying basis of the franchisor-provided analytical data. As a result of reviewing these historical results, you will gain invaluable insights regarding the true economics of running a franchise, or your own small business.

Because publication of an earnings claim statement is at the sole discretion of franchisors, only 15–20% provide this critical information. "How Much Can I Make?" includes roughly a third of the total universe of earnings claims statements available. Any serious prospective investor would be short-sighted in not taking full advantage of this extraordinary resource.

About the Author

Robert Bond is the leading authority on the exceedingly complex franchise selection process. His previous publications on franchising include Bond's Franchise Guide (15 Editions), "How Much Can I Make?" (4 Editions), Franchise Opportunities Handbook (prepared for the U.S. Department of Commerce), Franchising: The Bottom Line, Bond's Top 100 Franchises, the Top 50 Franchise Series, Minority Franchise Guide (2 Editions) and the International Herald Tribune International Franchise Guide (2 Editions). Several other industry-related publications are in process. Since receiving his MBA from Stanford University, Bond has over 30 years of diversified business experience and an extraordinary record of achievements. He has spent much of the past 19 years focusing on the franchising industry. As an author, lecturer and consultant, he is regarded as one of the industry's most knowledgeable and widely quoted spokesmen.