Minority Franchise Guide
The Minority Franchise Guide offers the prospective franchisee a detailed profile of over 470 forward-looking companies that encourage and support the inclusion of minority franchisees. The companies are divided into 42 distinct business categories for easy comparison. The data represents the most up-to-date, comprehensive and reliable information about this dynamic segment of the franchising industry. In addition, The Guide includes an overview of franchising, articles on minority franchising and resources available to prospective franchisees. The profiles are the result of an exhaustive 4-point questionnaire that details:
- Background - number of operating units, geographic distribution and detailed description of the business.
- Capital requirements - initial cash investment and total investment, on-going royalty and advertising fees, staffing levels, space needs, etc.
- Initial training and start-up assistance provided, as well as on-going services.
- Breakdown of existing minority representation.
- Specific programs in place for minorities.
- And much more...
The National Minority Franchising Initiative was established in 2000 specifically to increase the number of minorities in franchising. The multi-faceted program involves the 1) publication of the annual Minority Franchise Guide, 2) an informative and comprehensive website at www.minorityfranchising.com and 3) a series of ten seminars put on throughout the U.S. The 2004 program is supported in full by the following corporate sponsors: Accor Economy Lodging North America (Motel 6, Studio 6 and Red Roof Inns), The Athlete's Foot, Burger King Corporation, Carvel Corporation, Cendant, Choice Hotels International, Express Personnel Services, InterContinental Hotels Group, Jani-King International, PostNet, ServiceMaster (Furniture Medic, Merry Maids and ServiceMaster Clean), The UPS Store, Wing Zone and YUM! Brands (A&W, KFC and Long John Silver's). Without their support, this program would never have materialized.
About the Author
Robert Bond is the leading authority on the exceedingly complex franchise selection process. His previous publications on franchising include Bond's Franchise Guide (15 Editions), "How Much Can I Make?" (4 Editions), Franchise Opportunities Handbook (prepared for the U.S. Department of Commerce), Franchising: The Bottom Line, Bond's Top 100 Franchises, the Top 50 Franchise Series, Minority Franchise Guide (2 Editions) and the International Herald Tribune International Franchise Guide (2 Editions). Several other industry-related publications are in process. Since receiving his MBA from Stanford University, Bond has over 30 years of diversified business experience and an extraordinary record of achievements. He has spent much of the past 19 years focusing on the franchising industry. As an author, lecturer and consultant, he is regarded as one of the industry's most knowledgeable and widely quoted spokesmen.