"How Much Can I Make?"

2012 Ed.
Publisher: Bond/Morris/Buenaventura/Dang-Tran, Source Book Publications Pages: 400 pp. Publication Year: 2012 Category: Books Price: $34.95 Weight: 3.0 lbs. Format: Paperback

87 Earnings Claims Statements

The single most important task for a prospective investor is to prepare a realistic cash flow statement that accurately reflects the economic potential of that business. "How Much Can I Make?" is an invaluable "insider's guide" that details historical sales, expense and/or profit data on actual franchise operations, as provided by the franchisors themselves. Whether you plan to purchase a franchise or start your own business, these actual performance statistics will ensure that you have a realistic starting point in determining how much you can expect to make in a similar business.

Eighty-seven Item 19s in their entirety are included in this exhaustive study. Thinking about starting a fast-food outlet or restaurant? Enclosed are 27 examples (including Baskin-Robbins, Denny's, McDonald's and Papa John's) of how you might expect to perform. Interested in investing in a lodging franchise? Ten examples are included (including Clarion Hotels and Hilton). How about a retail franchise—there are seven examples (including 7-Eleven and Snap-on Tools). How about service franchises—43 earnings claims statements are provided (including FASTSIGNS, Great Clips, Kumon, Meineke and Sport Clips).

It would be a colossal mistake to arbitrarily assume that you will generate over $80,000 in profits per year from your new business, simply because you have a good "feel" for the business and are willing to work hard. Your chances of reaching your goal are greatly enhanced by taking full advantage of the thousands of franchised operations that are the underlying basis of the franchisor-provided analytical data. As a result of reviewing these historical results, you will gain invaluable insights regarding the true economics of running a franchise, or your own small business.

Unfortunately, publication of an earnings claim statement is at the sole discretion of the franchisor. Consequently, only approximately 40% provide this critical information. "How Much Can I Make?" includes a broad sampling of the total universe of earnings claims statements available. Any serious prospective investor would be short-sighted in not taking full advantage of this extra­ordinary resource.

About the Author

Robert Bond is the leading authority on the exceedingly complex franchise selection process. His previous publications on franchising include Bond's Franchise Guide (15 Editions), "How Much Can I Make?" (4 Editions), Franchise Opportunities Handbook (prepared for the U.S. Department of Commerce), Franchising: The Bottom Line, Bond's Top 100 Franchises, the Top 50 Franchise Series, Minority Franchise Guide (2 Editions) and the International Herald Tribune International Franchise Guide (2 Editions). Several other industry-related publications are in process. Since receiving his MBA from Stanford University, Bond has over 30 years of diversified business experience and an extraordinary record of achievements. He has spent much of the past 19 years focusing on the franchising industry. As an author, lecturer and consultant, he is regarded as one of the industry's most knowledgeable and widely quoted spokesmen.